With an International Relations and Political Science degree from the University of California, San Diego and a professional background in banking; fintech; and entertainment, Claire Shay is the founder of the Reinventing Sustainability, a brand strategy firm dedicated to helping lifestyle brands integrate sustainability and social justice into their digital presence.
Claire started Reinventing Sustainability after learning the truth about the ecological devastation caused by the fashion and beauty industry. As an immigrant to the United States herself, Claire saw firsthand the economic inequality and social injustices that many immigrants and children of immigrants faced. Upon discovering the power of social media through launching her Instagram in 2017, Claire sought to change the climate justice conversation through using fashion and beauty as tools to create change. Claire leveraged the backdrop of New York City to tell the story of self empowerment through the perspective of a young woman with no safety net finding a way to take back her power.
Over the years, Claire has worked and collaborated with industry experts in social justice and sustainability. Claire is a long-time supporter of the PVBLIC Foundation, having participated in events at the United Nations focused on creating everlasting change in the fight for climate and social justice. Claire has also worked with numerous fashion, beauty, and lifestyle companies to drive forward their efforts towards corporate social responsibility for climate change and social justice. Her past work includes collaborations with large beauty brands such as YesStyle and Prada Beauty as well as a longtime partnership with Organic Valley to promote sustainable, ethical dairy farming.
Claire’s personal mission is create accessibility and attainability within the social impact space, as well as taking an intersectional perspective when discussing climate and social justice. Claire has documented her extensive personal journey in her 2020 ebook, Reinventing Sustainability.
Claire can be found on YouTube sharing her tips, reviews, and honest thoughts on everything fashion, beauty and lifestyle, and she is on Instagram @missclaireshay.
